AI Overviews changed search. Here is what actually helps.
AEO and GEO without the hype: how to earn citations in AI answers, and why it is mostly good SEO done properly.
Coming soon
Articles
Straight answers to the questions that cost you money.
What a website really costs, why yours is slow, how long SEO takes, and what AI search actually changes. Written by the studio that builds and runs its own sites, so it is what we have done, not what we have read.
Start here.
Web design
How much does a website cost in New Zealand?
What actually drives the price of a business website in NZ, the honest ranges, and where the money really goes.
6 min read Read the guide →
Performance Astro vs WordPress: why your site is slow, and the fix
Why WordPress sites get heavy over time, how a static-first stack like Astro stays fast, and when a migration is worth it.
7 min read Read the guide →
SEO How long does SEO take to work in New Zealand?
A realistic timeline for SEO results in NZ, what moves in weeks versus months, and how to tell whether it is actually working.
6 min read Read the guide →
Performance Core Web Vitals, explained
LCP, CLS and INP explained for humans, why Google measures them, and the handful of things that actually move the score.
5 min read Read the guide →
Coming next.
How to rank in the Google map pack in NZ
What the map pack rewards, how to set up a Google Business Profile that wins, and why reviews and proximity matter most.
Coming soon
Reading is optional. Results are not.
These guides are the same thinking we bring to a build. If you would rather skip to the outcome, tell us what you are up against and where you want to be.